Karsten &
Thomas &
Dieter =

Karsten Streng

  • has over 20 years’ experience in sports marketing
  • combines communication and management expertise
  • advises companies, sports personalities and agencies
  • specializes in clear brand management with an emphasis on trust
  • develops communications strategies and concepts
  • is deeply embedded in the motorsports, endurance sports and golf scene

Thomas Wagner

  • working in the sports business for over 15 years
  • a shrewd analyst with a keen sense of what’s essential
  • places the greatest value on effectiveness and efficiency
  • designs, plans and successfully implements strategies
  • thinks and acts with an entrepreneurial mindset
  • knows every aspect of the football world

Dieter Thoma

  • competed as a top-level ski jumper for 15 years
  • working as a winter sports analyst for TV since the year 2000
  • has over 30 years’ experience as an entrepreneur in the sports and media business
  • wins people over as a visionary consultant and a maverick thinker
  • always puts sporting values first
  • has an almost unrivalled network in winter sports and golf

Why Jerry?

We want to stir up the sports business and create a radical alternative to conventional agencies.

That’s Jerry’s raison d’être. Jerry is someone who sees you as a partner, who asks critical questions and who will take you down new paths.

The true story that inspired us.

In 1996 the blockbuster film Jerry Maguire hit the cinemas. It’s based on the life story of sports agent Leigh Steinberg, played in the film by Tom Cruise in the role of Jerry Maguire. Jerry is at odds with the lack of honesty and humanity in his industry. When he goes public with his criticism, he is fired from a major sports management agency and embarks on an independent career. He lives by his convictions and adopts an entirely new approach – friendly, human and very personal.We believe in doing business this way too, which is why we proudly call ourselves Jerry.

Just like Jerry, we are the reliable partner in times of change.

  • We have experienced the sport in all its facets at the highest level. In doing so, we had to constantly adapt to new challenges.

  • We do not compete with the team we have, but with the team that is needed.

  • We live the digital transformation in sports and with Jerry Digital we are positioned accordingly.

How does Jerry work?

In everything we do, we follow our 7 principles:



We are there for you at any time and accompany the entire process holistically and personally.



We act agile and goal-oriented. That is why we put together a team with the necessary specialists for every challenge.



We think in scalable models and products - charged by the emotional radiance of sport.



We believe in the power of the relationship. We create and strengthen connections to partners, customers and employees.



We are breaking new ground. Only those who are courageous will be able to address, inspire and retain their customers, partners and employees in the long term.



The values of sport permeate our attitude, strategies and solutions.



We follow a clear "training plan"

What does Jerry do?

Jerry forms, strengthens and cultivates relationships based on the emotional resonance of sport.

Relationships between people and brands, companies and employees, project partners, between you and us, between you and me.

On this basis, we look ahead and help you to align your sports business in order to master the challenges of the future.

From strategy papers to personnel team expansion to concrete cooperations, we accompany you through the time of change and beyond.

What will Jerry deliver?

Analysis & Control Tools

Recommendation for Strategy and action

Implementation and activation management

Rights Evaluation & Negotiation Support

Personnel service

Cooperation consulting, acquisition and support

The Jerry Report

Jerry sees itself as a partner and advisor to decision-makers. Our results are tailored to your needs and always based on facts. By delivering transparent and verifiable results we aim to help you make the best decisions moving forward.

That’s why we compile and process the results of our work into a concise, verifiable Jerry Report for presentation to all our partners.

The partner for the digital.

All strategies and solutions must be digitally thought out and implemented. That’s why there is Jerry Digital.

We bundle the know-how of numerous experts, are very close to the latest digital developments and trends and know how to create inspiring experiences with lean project setups.


We work for prestigious companies and sports personalities from a broad cross-section of industries and sports.

We build bridges to connect these worlds and treat the trust placed in us by our partners as our greatest asset.


Thomas Wagner

T +49 171 99 101 01


Karsten Streng

T +49 172 89 888 44


Dieter Thoma